The world of communication has undergone a major evolution, particularly since the deployment of the hyper-segmentation strategy in marketing. Today, event-driven communication plays a key role in the promotion of a product or brand. It is a way to reach a maximum number of targets. We will approach the specificities of this new form of communication, as ...
After having set up a communication strategy on the Internet, it is essential to always evaluate its effectiveness. To do so, your partner digital agency must analyze a number of performance indicators, such as the number of views, the number of comments, the company's notoriety and sales growth. In the following guide, see how to measure quantitatively a...
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