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improve-user-experience

How to improve user experience?

Welink Agencies

Welink Agencies

Do you have a website?

Do you wonder how people feel about it?

Do you want them to enjoy using it?

 

To satisfy your customers, you need to stand out from your competitors. By improving the user experience (UX) of your website, you can meet the needs of internet users while offering them a pleasant and effective customer experience.

Summary:

 

  1. What is user experience?
  2. Why is it important to improve user experience?
  3. What steps to take to improve user experience?
  4. Tips to improve user experience

 

1. What is user experience?

 

User experience and user experience design correspond to the quality of the experience felt by users during their visit to a website or their interaction with an interface. A good UX design offers great navigation on the platform. 

To satisfy users and to make them feel good while engaging with your website or app, it is necessary to give them an understandable and easy way to use your site and to interact with it. By doing this, you provide a clear customer path for your users. Focused on the latter, UX design facilitates ease of access to each page of your website. 

Improving user experience also means ensuring the ergonomics, interaction, and design of an application or platform.

 

2. Why is it important to improve user experience?

 

A great user experience on your website provides many benefits to your business, regardless of your industry. By giving simplicity and efficiency to your platform, you’ll boost UX. You can expect positive results by continually working to improve your UX. In turn, you will also improve your brand, your customer satisfaction, and ultimately, your bottom line. 

Optimising the UX of your website allows you to:

  • showcase your company and optimise its content
  • give your visitors clear and easy access to all the information they need
  • boost your brand image
  • satisfy your users
  • improve your conversion rate

 

UX design gives you the opportunity to connect with your users. It can remove barriers that may have prevented communication between you and your users in the past. Because they will be satisfied with the experience you offer them, they will be more interested in purchasing your products or services.

 

3. What steps to take to improve user experience?

 

Improving the UX design of your website will give the user a pleasant experience. If the user thinks your site is easy to navigate and is comfortable using your site, clicking on links, visiting various pages, and so on, the user will have a great UX.

 

Analyse visitor behaviour

You can't get into the actual UX optimisation without understanding what your visitors want. You must also analyse their behaviour on your platform. By doing this, you will know their hangups and frustrations and you’ll discover all the things that prevent them from enjoying a good experience on your site.

It’s good to review the performance of the elements on your platform, such as your menu, banner, dropdowns, CTA (Call to Action) buttons, and others. With the help of UX tools, you will identify user trends.

There are various elements to consider when conducting user behaviour analysis:

  • click-through rate
  • inactive time
  • revenue per click

The study of the behaviour of internet users makes it easier for you to identify their user journey, from their arrival on your platform to the payment stage.

 

Optimisation opportunities

There’s no need for a complicated process. You can start by implementing simple optimisation opportunities like rewording your text for easy reading and clarification, posting more relevant content, and correcting bugs. Make sure that your visitors do not fall on a 404 page!

It’s also advisable to make your forms as clear and as easy to understand as possible to improve your conversion rate. A simple modification of an element of your website may give you important gains and lead to a conversion.

 

Conduct A/B testing to validate hypotheses

A/B testing is an essential tool to optimise UX. It helps you choose the right version of any element for your platform. You will receive quantified results through A/B testing.

If you notice that not many visitors react to your CTAs, you should optimise them! Perhaps by choosing a different color for the button or changing the wording. By testing one or several versions of an element with A/B testing, you can identify the one(s) that leads to better results. 

 

4. Tips to improve user experience

 

Improving UX means consistently revising the content on your platform in order to make visitors want to come back to your site.

 

Clear and airy design

UX designers must use a user interface (UI) to ensure the aesthetics of your website. UX designers must not limit themselves to facilitating navigation. Their role extends to the organisation of graphic elements and the text in order to present attractive content.

The design combined with user experience determines what users will do once they’ve landed on your website. If your website design is not good, users will not want to return. You must ensure that the design of your website is both clear and airy. To achieve this, you may want to hire a professional who is skilled and trained to improve the aesthetics and presentation of your website.

 

Quality content

In addition to a beautiful design for your website, your visitors also expect quality content. They are more interested in an article or blog that is written specifically for them. That's why it's so important to study your target audience, to know them fully and understand their needs, wants, and pain points.

In order to improve user experience, you need to implement familiar words and easy-to-understand terms. Forget technical jargon and abstract passages. Users pay little attention to long sentences; they want text that answers their questions quickly.

 

Accessibility

Internet users are interested in websites that are easily accessible on mobile devices such as tablets and smartphones. You or your UX designer need to make your website enjoyable and easy to navigate for mobile users too. 

 

Loading speed

You can improve the loading speed of your website by:

  • simplifying your interface
  • reducing the number of lines of code
  • minimising the size of images
  • updating plug-ins

 

Visitors are delighted by and are expecting a fast loading time. Many users will leave a site if the waiting time exceeds 4 seconds.

 

Conclusion

A poorly crafted user experience will disappoint users. If they don't find what they're looking for on your platform, they’ll go somewhere else and you'll be dealing with poor results on top of a bad website. Therefore, you need to improve your website's UX design in order to have happy users and boost your conversion rate. 

 

By implementing the necessary changes to improve your UX, you will most certainly optimise your ROI as well.

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