- Launching a new brand?
- Revamping the visual identity of your existing brand?
- Embarking on a professional project that will require some creative work?
If the answer to any of these questions is yes, here’s why you should consider hiring a freelance graphic designer and why knowing what to look for matters.
Why a freelance graphic designer?
Choosing to hire a freelance graphic designer is often the better alternative, especially if you’re an SME. Working with a graphic designer on a freelance basis is beneficial in terms of competitive pricing, creativity, and willingness to experiment. Freelance graphic designers will typically collaborate with you and exchange ideas in a way that allows you to explore your options and get a fresh perspective.
Freelancers can also often give you attractive pricing options. As a general rule, the services of professionals who work as freelancers cost less than hiring a permanent employee. Specifically if you’re a small business owner just getting your start in your industry, you probably won’t need to have a full-time graphic designer on staff as you will not be putting out graphic content every day or even every week, for that matter.
Therefore, the wisest thing to do would be to find a qualified freelance graphic designer and meet with them to determine whether your visions align. Consider having discussions with them about what kind of artistic style they have, about their portfolio, and about their interests. More often than not, you’ll find that the right graphic designer is the one who suggests new ventures and can inject a fresh, creative twist to your brand’s image.
Part of the advantages of hiring a freelance designer is that they are likely to add something to the visual identity of your business, specifically because their perspective tends to be more external to your day-to-day operations. When someone is working on building a brand’s image every day through content, graphics, advertising campaigns, etc. and is fully entrenched in the company’s culture, it’s more difficult for them to take a step back and look at the big picture.
How to choose the right freelance graphic designer
The process of choosing the right freelance graphic designer can be complicated and will depend on your specific requirements, the project you’re currently undertaking, and your brand’s identity. When you’re looking for a new graphic designer to collaborate with on a creative project, consider the following factors:
- Their level of experience
- Their artistic style
- The breadth and variety of their portfolio
- The kinds of projects they’ve already been involved in
- Their ability to come up with creative ideas on the spot during your first meeting
- Their rates.
Of course, a lot of these points can be checked over email, prior to your first meeting. Once you’ve found the professional you’re satisfied with, you can then start exchanging ideas with them and getting their input on what would work best for your brand and your project. Freelance designers typically have quite a bit of experience behind them and are autonomous in their work, which will save you time and let you focus on your own tasks.
Where to find your freelance graphic designer
You’ve decided to hire a freelance graphic designer for an upcoming creative project: now what? Your best bet is getting on a centralised platform where you can do your research and contact your designer all in one place.
On welinkagencies.co.uk, a platform dedicated to digital marketing and communications professionals, you can find your freelance designer with no hassle, in just a few clicks. All you have to do is indicate your preferred location and search for “graphic designer”, and you’ll see a list of qualified freelancers available near you who are ready to embark on your exciting new project.
We have made it easy for you to reach out with the professionals that pique your interest, either through email, through phone, or by taking an appointment with them online. We’ve also made sure to include a professional profile page dedicated to each professional so that you can take a look at their professional history, their past projects, the languages they speak, their areas of expertise and interest… and make an informed decision.